Doylestown Hospital, Doylestown, PA
Design a donor wall and series of naming plaques that embody the concept used in planning the new Emergency Department – “flow”. Make the work compelling and appropriate to the culture and traditions of the Bucks County area. Encourage amplified donations by virtue of the project’s cachet.
The Karen Singer Tileworks Solution:
Our mural takes the form of a stylized Delaware River, complete with bridges, fields, rocks, plants and a few creatures. The names of donors who gave $100,000 and up are inscribed into rocks in the stream bed. These rocks have high visibility and were a strong incentive for giving at this level. Other names are shown in side panels. A series of jewel-like naming plaques based on the mural imagery was created.
$500,000 in additional donations came in within one month of the dedication. Those donations were directly inspired by the desire to have one’s name on a rock within the mural. Over 90 naming plaques were created – every room has one. Deep satisfaction and appreciation has been voiced by donors, staff and patients. The goal of the campaign was $16 million, in the end the Hospital was able to raise $18.5 million!